From Invisibility to Market Domination: SEO Evolution of a Game Studio

In the extremely competitive landscape of the gaming industry, having an outstanding portfolio is merely the initial stage of success. The key challenge remains achieving maximum visibility and attracting the target audience’s attention. We present a case study that demonstrates how the combination of technical expertise and precision search marketing helped a leading European game development studio transform their website into a powerful client acquisition channel.

Client Profile: Hidden Potential of World-Class Caliber

Our client is a premier game development studio with a decade of experience creating products for personal computers and mobile platforms. The company boasts an impressive history that includes over a hundred successfully implemented projects, many of which are globally recognized titles. Specializing in development using powerful game engines Unity and Unreal Engine, the studio possesses remarkable technical potential and professional expertise.

Despite a solid reputation in professional circles, the company faced a fundamental problem — its online presence did not reflect the real scale and depth of its capabilities. As a consequence — lost partnership opportunities, a limited circle of potential clients, and insufficient communication of its unique proposals.

Strategic Goals: Precision and Ambition

The main tasks set by the client were clearly formulated:

• Significant improvement of key keywords’ positions in search results
• Generation of high-targeted organic traffic
• Expansion of channels for attracting potential B2B partners

Comprehensive Approach: Technical Excellence + SEO Precision

Technical SEO Optimization: The Foundation of Success

The primary direction of our work was the technical optimization of the web resource, as the best content strategy and link-building would be ineffective without a robust technical basis. We began with a radical improvement of site performance, focusing on reducing page load times to ensure the most comfortable user experience.

Understanding that a slow site can instantly repel a potential client, we implemented a series of advanced techniques: from advanced caching to minimizing script load and optimizing image loading processes. Every millisecond was dedicated to improving speed.

Site Architecture: Logic and Convenience

A significant direction was the redesign of URL structure and internal navigation. We consistently eliminated redundant links, building the most logical hierarchy that facilitates orientation for both users and search robots. We paid special attention to mobile optimization, considering that a significant portion of traffic falls on mobile devices.

Technical solutions included adaptive image scaling, streamlined CSS and JavaScript, which ensured high performance regardless of the device.

Elimination of Technical Barriers

A critical challenge was the chains of redirects with multiple 3xx statuses, which complicated both the user journey and site indexing by search engines. We conducted a complete restructuring of the redirection system, where each redirect became as direct and logical as possible.

Additionally, we focused on optimizing Core Web Vitals, paying special attention to the Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) metrics. The result was improved server response times and content visualization stability.

Content Strategy: From Keywords to Conversions

Parallel to technical optimization, we developed a comprehensive content strategy. We started with in-depth keyword research and clustering, precisely mapping high-efficiency search queries to corresponding site pages.

On-page optimization included thoughtful work with meta tags, headings, and structured data. Each element was optimized while maintaining a balance between search relevance and natural readability.

An important step was expanding the content space — we created over 20 new landing pages, each of which detailed specific studio services. This allowed us to cover the broadest possible search intent of potential clients.

Backlink Strategy: Building Authority

Equally important was the work on external links. We purposefully formed a backlink portfolio, attracting high-quality links from industry-specific sources, gaming forums, and business directories. Each link worked to increase domain authority and the studio’s expert reputation.

Results: Explosive Growth of Indicators

Our data-driven strategy demonstrated impressive results:

• Organic traffic increased by 140%, reaching 6,996 monthly visitors against the initial 2,903
• The number of keywords in #1 position grew to 136 from the previous 91
• 437 keywords entered the TOP-5 (previously 398)
• 638 keywords in the TOP-10 instead of 539

Traffic growth dynamics for the promoted period

Position growth dynamics for the promoted period

Conclusion: Transforming the Invisible into the Visible

This case convincingly demonstrates that combining SEO technical excellence, content strategy, and targeted link-building can ensure significant traffic growth and business opportunities without engaging paid advertising.

Our client not only received a traffic attraction tool — they transformed their website into a powerful channel for generating long-term partnership relationships.

Ready to conquer the online space? Let’s talk about your unique path to success!